Cisco Call Manager, the centerpiece of many organizations’ unified communication systems, has been a cornerstone for enterprise telephony for decades. Its eventual sunset marks a pivotal moment in the evolution of communication technologies. The end of Cisco Call Manager means users will need to find alternatives, and sellers will need to navigate this transition to serve their customers effectively.
What the End of Cisco Call Manager Means for Users
For organizations still relying on Cisco Call Manager, its discontinuation signals a pressing need to adapt. Here’s what users should expect:
- Loss of Support: As Cisco phases out Call Manager, official updates, security patches, and support will cease. This poses a significant risk for organizations that continue to use the platform without transitioning.
- Operational Disruption: Migrating to a new system takes time and planning. Without a proactive approach, businesses may experience downtime, reduced productivity, or incompatibility with modern communication tools.
- Opportunity for Modernization: The end of Call Manager presents an opportunity for users to explore cloud-based and hybrid communication solutions that offer better scalability, features, and cost-effectiveness.
What Users Will Use in Its Place
As Cisco Call Manager phases out, users have several robust alternatives:
- Cisco Webex Calling: Cisco has pivoted to cloud-based solutions, with Webex Calling leading the charge. It integrates seamlessly with the Webex ecosystem, offering users a comprehensive suite for messaging, meetings, and calling.
- Microsoft Teams with Direct Routing: Many organizations are choosing Microsoft Teams for its unified communication features and widespread adoption. Teams can serve as a full-fledged telephony solution when paired with Direct Routing or Microsoft Operator Connect.
- Unified Communications as a Service (UCaaS): Cloud-native platforms like Zoom Phone, Ring Central, and 8×8 are gaining traction due to their flexibility, robust feature sets, and lower costs compared to legacy on-premises systems.
- Hybrid Solutions: Some organizations may opt for hybrid deployments that combine on-premises infrastructure with cloud services to ease the transition.
What This Means for You
The transition away from Cisco Call Manager opens new opportunities for you in the communication and collaboration space:
- New Revenue Streams: Position yourself as your customers’ trusted advisor by offering migration services, training, and consulting for organizations transitioning to new platforms.
- Upselling Opportunities: Cloud-based communication platforms come with advanced features such as analytics, integration with productivity tools, and AI-driven functionalities. These can be positioned as value-added offerings.
- Customer Retention: Proactively helping customers migrate ensures ongoing relationships and establishes trust. Sellers who provide seamless transitions will likely enjoy stronger client loyalty.
- Increased Competition: With a growing number of UCaaS and communication platforms entering the market, differentiate yourself through exceptional customer support, flexible pricing, and tailored solutions.
How to Prepare for the Transition
- Evaluate Customer Needs: Engage with your customers to understand their current communication infrastructure and future requirements.
- Highlight the Benefits of Modern Solutions: Emphasize the enhanced security, scalability, and integration capabilities of cloud-based systems to overcome resistance to change.
- Invest in Training: Ensure your team is well-versed in the new solutions you’ll be offering. Being knowledgeable about multiple platforms will help you recommend the best fit for each client.
- Leverage Partnerships: Collaborate with Clarus to expand your offerings and provide end-to-end solutions for your customers.
The end of Cisco Call Manager marks a significant shift in the unified communications landscape. While it may bring challenges, it also opens the door to modern, efficient, and cost-effective communication systems. By embracing this change and preparing proactively, you can reap the benefits of next-generation technologies and ensure a smooth transition to the future of communication.